Juan Valdez

Juan Valdez was created in Colombia by the National Federation of Coffee Growers in 1960 and several decades later, it continues to be one of the most recognised names worldwide.

The coffee market in the 1950s was led by roasters, who mixed beans from different origins to make their businesses more profitable. Colombia, was not recognised as a producing country and it is here where Juan Valdez came into being as a uniting face for 100% Colombian premium coffee.

Juan Valdez represents the diversity found in the Colombian Andeans Mountains and their 100% Arabic Coffee beans are carefully selected based on their size and singular qualities to ensure that there is a richness in aroma with the unique attributes of the beans being highlighted. It is through all of this that Juan Valdez is regarded as having the best Colombian specialty coffees available.